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Toyota Concept Car Adopts OLED Developed by Denso, JOLED

The LQ concept car combines an AI agent with automated driving.

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By: Anthony Locicero

Copy editor, New York Post

JOLED Inc. announced that its automotive OLED display, jointly developed with Denso Corporation, has been installed in Denso’s meter and built into Toyota’s concept car “LQ.”

The features of flexible OLED, such as its thin and light qualities, form flexibility, and high display performance featuring high contrast, wide viewing angle, and fast response, enable an unprecedented meter design and contributes to the realization of the innovative and high design interior proposed by the concept car.

As a concept car designed to provide a new experience in the future of mobility, “LQ” which combines AI agent and automated driving, will be introduced as the operating vehicle at the Olympic torch relay and the lead vehicle in the marathon.\


 


In addition, test rides/drives will be organized in the Tokyo Odaiba/Toyosu area during the duration of the Games.

Before this, a demonstration of “LQ” will be given at the “Future Expo” event in the MEGAWEB venue of the Tokyo Motor Show 2019 from Oct. 24 to Nov. 4, 2019.

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